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In an effort to join in on the national conversation about mental illness, Burger King has launched a line of mood-inspired meals for Mental Health Awareness Month. These kits, which were created in partnership with the organization Mental Health America, have been dubbed “Real Meals”, and were created to recognize that “No one is happy all the time. And that’s OK.” The line includes a Pissed Meal, a Blue Meal, a Salty Meal, a YAAAS Meal, and a DGAF Meal. Each one includes a Whopper, fries, and a drink. The meals are rolling out across several major U.S. cities, including Seattle, New York, Los Angeles, Austin, and Miami. The “Real Meals” line was branded with the hashtag #FeelYourWay, which plays on Burger King’s classic slogan “Have it your way”. The campaign was launched with a video that can be viewed here. "While not everyone would think about pairing fast food and mental health, MHA believes in elevating the conversation in all communities in order to address mental illness Before Stage 4," said Paul Gionfriddo, president and CEO of MHA. Stage 4 refers to the stage with the highest severity of symptoms of mental illness, which MHA describes as persistent, severe and life-threatening. MHA's Before Stage 4 campaign works to address mental health issues before they reach that point. What do you think about Burger King’s new “Real Meals”? Will you be purchasing one this month?

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By: Jessica Hutt

Instagram: @jessica.hutt

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